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Companies can play an important part in climate change. But being part of the solution can also bring great results.How carbon offsetting benefits businesses?Most of the companies nowadays have an environmental responsibility integrated into its business model. In times when products and services increasingly look almost identical in price and quality, adding a green value to your brand can generate great results with a low cost strategy and allow you to differentiate within your market. Corporate social responsibilityReduce environmental impacts and build community goodwill. Improve profitability: reducing emissions = cost savingsReducing the carbon emission means reducing expenses in fuel, electricity, supply change, etc. Marketing and communication: capitalize on competitive advantageGreen marketing is a very strong way to create a brand differentiation and market segmentation. Add a green value to your brand, improving the company's reputation and brand image. "Going green" is a strong niche opportunity in the consumer marketplace to create a competitive advantage and clients loyalty. How does it work?A business can offset the carbon emissions related to a specific product or process, an office or become totally carbon neutral. At Co2ntra we treat every client as a separate business case so we can develop a specific plan that fits your companies needs and get the best results. It’s easy, fast and efficient. 1) MEASUREEvery company is unique. First we find out where your carbon emissions come from, track the possible sources and then figure out the exact quantities. 2) REDUCEBased on this carbon emissions map, we can suggest where and how to reduce your company’s carbon footprint. As most of the emissions are connected to fuel and electricity consumption, supply chain, etc, reducing carbon emissions automatically reduces the company’s expenses. Being environmentally friendly also means savings for the business. 3) OFFSET + How does carbon offsetting work?For the parts that you are unable to reduce, your company can neutralize them by offsetting those emissions. It is possible to offset the carbon emissions related to a specific product or process, an office or become totally carbon neutral depending on your company’s needs, possibilities and strategy. 4) COMMUNICATECommunicating is the key. By offsetting your product, process, office or company’s emissions, Co2ntra will provide a certificate attesting your offsetting. Also a carbon neutral product certificate stamp
can be provided to be used in marketing campaigns and for being
applied on a product cover (example) so your clients can recognize your
company or your product as “green”. Also a communication guidelines
manual will be provided to help on your green marketing campaigns to be
sure that your effort on offsetting your emissions will be fully
received by your costumers. Co2ntra can also support you with an
specialized green marketing campaign... the possibilities are endless.
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